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	<title>Jeff Ignacio &#187; Business</title>
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	<link>http://www.jeffignacio.com</link>
	<description>This is my life in a nutshell (or a blog if you will)</description>
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		<title>Barnes &amp; Noble and not Borders</title>
		<link>http://www.jeffignacio.com/2011/03/21/barnes-noble-and-not-borders/</link>
		<comments>http://www.jeffignacio.com/2011/03/21/barnes-noble-and-not-borders/#comments</comments>
		<pubDate>Tue, 22 Mar 2011 00:55:30 +0000</pubDate>
		<dc:creator>Jeff Ignacio</dc:creator>
				<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.jeffignacio.com/?p=1288</guid>
		<description><![CDATA[One of my favorite bookstore chains is filing for Chapter 11 bankruptcy. It became my favorite bookstore chain because of its frequent 30-40% discount email coupons. I always enjoy discounts on quality products, especially books. I wondered what went wrong? Why is Borders filing for bankruptcy? I read an article a few weeks ago of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Mike&#8217;s Hard Lemonade Ads</title>
		<link>http://www.jeffignacio.com/2008/06/16/mikes-hard-lemonade-ads/</link>
		<comments>http://www.jeffignacio.com/2008/06/16/mikes-hard-lemonade-ads/#comments</comments>
		<pubDate>Mon, 16 Jun 2008 22:06:58 +0000</pubDate>
		<dc:creator>Jeff Ignacio</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Commercials]]></category>

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		<description><![CDATA[Whenever I watch commercials I always try to imagine the group of people who decided to sign off on this commercial.  At some point this group received feedback from either their customers, their superiors, or purely through divine intervention.  The feedback told them exactly how their customers felt or what they were saying about their particular brand.  Let's take Mike's Hard Lemonade for example.  ]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Jeff and Mario on Shrooms (not the kind you&#8217;re thinking of!)</title>
		<link>http://www.jeffignacio.com/2008/05/17/jeff-and-mario-on-shrooms-not-the-kind-youre-thinking-of/</link>
		<comments>http://www.jeffignacio.com/2008/05/17/jeff-and-mario-on-shrooms-not-the-kind-youre-thinking-of/#comments</comments>
		<pubDate>Sat, 17 May 2008 18:56:35 +0000</pubDate>
		<dc:creator>Jeff Ignacio</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Pop Culture]]></category>

		<guid isPermaLink="false">http://www.jeffignacio.com/2008/05/17/jeff-and-mario-on-shrooms-not-the-kind-youre-thinking-of/</guid>
		<description><![CDATA[More and more I am becoming convinced that video games have become a cornerstone of not just 'at home entertainment' but as a cornerstone of entertainment. I am not a gamer myself so please don't send me messages of being a gamer homer. I remember as a kid that video games were something I played [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Selling Sex over Green and Vanity over Ethics</title>
		<link>http://www.jeffignacio.com/2008/05/16/selling-sex-over-green-and-vanity-over-ethics/</link>
		<comments>http://www.jeffignacio.com/2008/05/16/selling-sex-over-green-and-vanity-over-ethics/#comments</comments>
		<pubDate>Sat, 17 May 2008 02:12:04 +0000</pubDate>
		<dc:creator>Jeff Ignacio</dc:creator>
				<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.jeffignacio.com/2008/05/16/selling-sex-over-green-and-vanity-over-ethics/</guid>
		<description><![CDATA[In Fast Company's June article on American Apparel titled sex vs ethics Rob Walker, the writer, talks about American Apparel's public facing transition from an ethics touting (a la sweatshop free clothing) to their newfound image of sexual overtones (see ad samples below). The article doesn't claim that AA has lost its sense of ethics [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Froyo Proliferation and Nothing Less</title>
		<link>http://www.jeffignacio.com/2007/10/17/froyo-proliferation-and-nothing-less/</link>
		<comments>http://www.jeffignacio.com/2007/10/17/froyo-proliferation-and-nothing-less/#comments</comments>
		<pubDate>Wed, 17 Oct 2007 15:56:07 +0000</pubDate>
		<dc:creator>Jeff Ignacio</dc:creator>
				<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.jeffignacio.com/2007/10/17/froyo-proliferation-and-nothing-less/</guid>
		<description><![CDATA[Living in Los Angeles certainly has its perks: sunshine, beaches, nightlife, and froyo. Froyo is short for FROzen YOgurt. The last 12 months has seen an explosion of frozen yogurt eateries mimicking the most popular chain of them all, Pinkberry. Yesterday, it was announced that Starbucks Chairman Howard Schultz and Davin Levitan have invested $27.5M [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Website Reviews</title>
		<link>http://www.jeffignacio.com/2007/09/28/website-reviews/</link>
		<comments>http://www.jeffignacio.com/2007/09/28/website-reviews/#comments</comments>
		<pubDate>Fri, 28 Sep 2007 15:37:03 +0000</pubDate>
		<dc:creator>Jeff Ignacio</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Websites]]></category>

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		<description><![CDATA[Every once in awhile I will scour the web and blogs out there to see what is the latest and greatest in technology and business. Here are some of the most recent websites I have found and my thoughts on them. KIVA.ORG Kiva is a site where users can connect with and lend money to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Positivo Glasses</title>
		<link>http://www.jeffignacio.com/2007/09/25/positivo-glasses/</link>
		<comments>http://www.jeffignacio.com/2007/09/25/positivo-glasses/#comments</comments>
		<pubDate>Tue, 25 Sep 2007 08:00:47 +0000</pubDate>
		<dc:creator>Jeff Ignacio</dc:creator>
				<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.jeffignacio.com/2007/09/25/positivo-glasses/</guid>
		<description><![CDATA[The world is what it is, and no matter how you spin it the world will bend to no one. Tonight I had dinner with a friend of mine, an aspiring financial planner, and I was reminded by this fundamental principle. It's mentioned in The 7 Habits of Highly Effective People by Stephen Covey, which [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Flirting with Investors</title>
		<link>http://www.jeffignacio.com/2007/09/15/flirting-with-investors/</link>
		<comments>http://www.jeffignacio.com/2007/09/15/flirting-with-investors/#comments</comments>
		<pubDate>Sat, 15 Sep 2007 22:55:16 +0000</pubDate>
		<dc:creator>Jeff Ignacio</dc:creator>
				<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.jeffignacio.com/2007/09/15/flirting-with-investors/</guid>
		<description><![CDATA[Thursday evening I made a pitch to some wealthy investors in regards to one of my projects. My partner and I were looking for an investment in the ballpark of $500,000 for the startup costs involved with our project. I'll admit, I really do not have much experience when it comes to this type of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Tons-O-Fun</title>
		<link>http://www.jeffignacio.com/2007/03/22/tons-o-fun/</link>
		<comments>http://www.jeffignacio.com/2007/03/22/tons-o-fun/#comments</comments>
		<pubDate>Thu, 22 Mar 2007 23:50:07 +0000</pubDate>
		<dc:creator>Jeff Ignacio</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.jeffignacio.com/2007/03/22/tons-o-fun/</guid>
		<description><![CDATA[Good lord it has been a while since I have blogged. I promise I will get back on track here! Just Created My First Website I have been busy recently trying to get a few companies launched. I even took some time to develop a site that isnâ€™t so fantastic, but will get better. Right [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Random Thoughts</title>
		<link>http://www.jeffignacio.com/2007/03/04/random-thoughts/</link>
		<comments>http://www.jeffignacio.com/2007/03/04/random-thoughts/#comments</comments>
		<pubDate>Sun, 04 Mar 2007 10:58:16 +0000</pubDate>
		<dc:creator>Jeff Ignacio</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Random Entries]]></category>

		<guid isPermaLink="false">http://www.jeffignacio.com/2007/03/04/random-thoughts/</guid>
		<description><![CDATA[Wow it's been awhile since I've written anything on this site. Some quick bullet points on the last two weeks: - If you're looking to go out dancing on a Monday night, might I recommend going out to Nacional in Hollywood. Monday Night Social is the event there that evening. The venue is a large [...]]]></description>
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		<slash:comments>0</slash:comments>
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