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	<title>Jeff Ignacio &#187; Commercials</title>
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	<description>This is my life in a nutshell (or a blog if you will)</description>
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		<title>Mike&#8217;s Hard Lemonade Ads</title>
		<link>http://www.jeffignacio.com/2008/06/16/mikes-hard-lemonade-ads/</link>
		<comments>http://www.jeffignacio.com/2008/06/16/mikes-hard-lemonade-ads/#comments</comments>
		<pubDate>Mon, 16 Jun 2008 22:06:58 +0000</pubDate>
		<dc:creator>Jeff Ignacio</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Commercials]]></category>

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		<description><![CDATA[Whenever I watch commercials I always try to imagine the group of people who decided to sign off on this commercial.  At some point this group received feedback from either their customers, their superiors, or purely through divine intervention.  The feedback told them exactly how their customers felt or what they were saying about their particular brand.  Let's take Mike's Hard Lemonade for example.  ]]></description>
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